Beschreibung
Selling Bee Products Successfully This book serves as a compact guide for apiarists who want to bring their products to market. It is oriented towards an extended marketing mix (product, price, distribution, communication and customer loyalty), with a particular focus on bee products. Youll discover how your bees products can be made ready for sale, how to set prices, and how to sell the products directly, over the internet, at markets or through retailers. Additionally, youll find out how to attract customers successfully for your business and retain them in the long term.
Produktsicherheitsverordnung
Hersteller:
Verlag Eugen Ulmer KG
Matthias Ulmer
kundenservice@ulmer.de
Wollgrasweg 41
DE 70599 Stuttgart
Autorenportrait
Dr. Marc-Wilhelm Kohfink, Berlin, ist Sozialwissenschaftler und Wirtschaftsjournalist und seit 1999 Stadtbienenhalter. Seit 2007 hat er eine zertifizierte Bioland-Imkerei. In seinem Betrieb bildet er in Kursen jedes Jahr rund 20 Stadtimker aus.
