Beschreibung
Blue Ocean Shift is the essential follow up to the classic Blue Ocean Strategy , the 3.6 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne. Blue Ocean Shift is packed with all-new research and examples of how leaders in diverse industries and organizations made the shift and created new markets by applying the process and tools outlined in the book. Critical reading for leaders, managers, and entrepreneurs alike.
Produktsicherheitsverordnung
Hersteller:
Macmillan Publishers International Ltd
maddie.hanson@macmillan.com
20 New Wharf Road
GB LONDON N1 9RR
Importeur:
Petersen Buchimport GmbH
Vertrieb
gpsr@petersen-buchimport.com
Weidestraße 122 a
DE 22083 Hamburg
