A one-stop shop for everything that you need to know about storytelling in business.

How often have you had to deliver a pitch, convey a message or empower an audience with only one chance to get it right? Perhaps a job interview, an important sales presentation, or the announcement of major changes within your organization? Have you ever had a powerful idea that was never adopted because your peers didnt recognize its value?

Storytelling is mission-critical to the advancement of our careers and our businesses.

In the book, youll learn how to create compelling presentations, write persuasive reports, and convey important messages in meetings with stories that capture the attention of your audiences.

The author explains how to convey complex ideas with simplicity, win the acceptance of others, speed up decision-making, and demonstrate your contributions as a thought leader. Youll discover:

Perfect for managers, directors, executives, as well as early career professionals,The Ultimate Guide to Storytelling in Business is a cant-miss resource for generating impact and getting your ideas recognized.

SAMIR PARIKHis the founder of SPConsulting global management consultants. He and his team bring more than 20 years of experience helping some of the worlds leading corporations build and deliver high-impact stories around multimillion-dollar sales opportunities, strategic change initiatives, the introduction of new business models and the launch of groundbreaking technical ideas. Their popular training workshops that equip teams with the game-changing skill of Storytelling have been delivered in more than 50 countries.

Acknowledgements vii

About the Author ix

Introduction xi

Chapter 1 Defining the vision 2

Chapter 2 Understanding your audience 10

Chapter 3 Framing the problem 30

Chapter 4 Constructing a story framework 50

Chapter 5 Preparing an engaging delivery 96

Chapter 6 Visualizing data 140

Chapter 7 Delivering the story 170

Completion checklist 207

Index 211